Dynamic Monetization's Elastic Access monetization service addresses a range of monetization goals for producers and buyers of software. Producers who adopt Elastic Access as a monetization model benefit from complete flexibility and adaptability across their portfolio.

Dynamic Monetization is a module that provides a range of monetization models that integrate closely with your entitlement management in FlexNet Operations or your own custom back office, and provides detailed usage data for you to understand how your customers are using your products and technologies.

The first monetization service provided by Dynamic Monetization is called Elastic Access.

Elastic Access addresses a range of monetization goals for producers and buyers of software. Producers who adopt Elastic Access as a monetization model benefit from complete flexibility and adaptability across their portfolio.

Elastic Access Benefits for Customers

Elastic Access helps buyers of software—your company’s customers—in the following ways:

• Asset optimization: Customers only pay for what they use. This can be software (entire products or individual features), services, technology, or other capabilities.
• Portfolio flexibility: Elastic Access enables customers to buy generic access to an entire software suite, which is particularly important when they lack the information needed to make accurate predictions about what software or technologies they will need. The decision about which products, features or services to pay for can be deferred until a business activity makes it clear what choice should be made.
• Cost allocation: Customers can use the data provided by Elastic Access to determine who has used what within their organization, and bill back to specific business units.
• Occasional access: Elastic Access allows various teams within a customer's organization to access software and technologies which they might only need to use very infrequently, without committing to a long-term entitlement to something specific.
• Peak capacity: Peak periods of activity can often exhaust entitlements to specific software offerings. In these situations, Elastic Access provides your customers with business continuity by being able to make up their licensing capacity shortfall with short term access to the software they need.

Elastic Access Benefits for Producers

The above customer benefits help producers to sell effectively and to enlarge their customer base, because they remove barriers to rapid entry and expansion.

Elastic Access introduces an additional, flexible monetization model which contributes to a blend of approaches for maximizing revenue. The on-demand nature of Elastic Access allows you as software and technology producers to adjust your pricing strategy to optimize this blend so that you can meet your customers' requirements while also achieving your own revenue goals.

NOTE: For more information, see the Dynamic Monetization User Guide.